![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZQ/MW-HQ323_lebron_20190828143144_ZQ.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Fifteen years ago, Reebok and Adidas wanted him badly — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him badly — so how exactly did LeBron James end up with Nike?](https://theundefeated.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=1500)
Fifteen years ago, Reebok and Adidas wanted him badly — so how exactly did LeBron James end up with Nike?
![Why does LeBron James write on his Nike sneakers? Messages and meanings REVEALED | Other | Sport | Express.co.uk Why does LeBron James write on his Nike sneakers? Messages and meanings REVEALED | Other | Sport | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/4/590x/LeBron-James-1086691.jpg?r=1550067476795)
Why does LeBron James write on his Nike sneakers? Messages and meanings REVEALED | Other | Sport | Express.co.uk
![Nike isn't giving LeBron James extra money for joining the Lakers in free agency - Silver Screen and Roll Nike isn't giving LeBron James extra money for joining the Lakers in free agency - Silver Screen and Roll](https://cdn.vox-cdn.com/thumbor/OgiMJafrci2p0TG5Ib8RMILNKPA=/0x0:5472x3648/1200x800/filters:focal(1805x708:2679x1582)/cdn.vox-cdn.com/uploads/chorus_image/image/60337841/usa_today_10709362.0.jpg)