![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Pro-Trump white supremacists have called New Balance sneakers "the official shoes of white people" — Quartz Pro-Trump white supremacists have called New Balance sneakers "the official shoes of white people" — Quartz](https://cms.qz.com/wp-content/uploads/2016/11/ap_277973522024-cropped.jpg?quality=75&strip=all&w=1600&h=900&crop=1)
Pro-Trump white supremacists have called New Balance sneakers "the official shoes of white people" — Quartz
![Liverpool FC kit deal trial: High Court battle with New Balance begins as Nike wait in the wings | London Evening Standard Liverpool FC kit deal trial: High Court battle with New Balance begins as Nike wait in the wings | London Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2019/10/18/09/liverpoolnb1810.jpg?w968)
Liverpool FC kit deal trial: High Court battle with New Balance begins as Nike wait in the wings | London Evening Standard
![New Balance is supporting Donald Trump so everyone is trashing their shoes | The Independent | The Independent New Balance is supporting Donald Trump so everyone is trashing their shoes | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/11/10/15/nb.jpg?width=982&height=726)